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The Science of Strong Business Writing

  • Bill Birchard

essay writing about business

Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

Many people, especially in the corporate world, think good writing is an art—and that those who do it well have an innate talent they’ve nurtured through experience, intuition, and a habit of reading often and widely. But every day we’re learning more about the science of good writing. Advances in neurobiology and psychology show, with data and in images, exactly how the brain responds to words, phrases, and stories. And the criteria for making better writing choices are more objective than you might think.

Good writing gets the reader’s dopa­mine flowing in the area of the brain known as the reward circuit. Great writing releases opioids that turn on reward hot spots. Just like good food, a sooth­ing bath, or an enveloping hug, well-­executed prose makes us feel pleasure, which makes us want to keep reading.

Most of the rules you learned in school—“Show, don’t tell” or “Use the active voice”—still hold. But the reasons they do are now clearer. Scientists using MRI and PET machines can literally see how reward regions clustered in the mid­brain light up when people read certain types of writing or hear it spoken aloud. Each word, phrase, or idea acts as a stimulus, causing the brain to instantly answer a stream of questions: Does this promise value? Will I like it? Can I learn from it?

Kent Berridge, a pioneering University of Michigan psychologist and neuroscientist, notes that researchers originally believed that the reward circuit largely handled sensory cues. But, he explains, “it’s become clear in the past 50 years from neuroimaging studies that all kinds of social and cultural rewards can also activate this system.”

Whether it’s a succinct declarative statement in an email or a complex argument in a report, your own writing has the potential to light up the neural circuitry of your readers’ brains. (The same is true if you read the words to an audience.) The magic happens when prose has one or more of these characteristics: It’s simple, specific, surprising, stirring, seductive, smart, social, or story-­driven. In my work as an author and a writing coach for businesspeople, I’ve found those eight S’s to be hallmarks of the best writing. And scientific evidence backs up their power.

“Keep it simple.” This classic piece of writing advice stands on the most basic neuroscience research. Simplicity increases what scientists call the brain’s “processing fluency.” Short sentences, familiar words, and clean syntax ensure that the reader doesn’t have to exert too much brainpower to understand your meaning.

By contrast, studies have shown that sentences with clauses nested in the middle take longer to read and cause more comprehension mistakes. Ditto for most sentences in the passive voice. If you write “Profits are loved by investors,” for example, instead of “Investors love profits,” you’re switching the standard positions of the verb and the direct object. That can cut comprehension accuracy by 10% and take a tenth of a second longer to read.

essay writing about business

Tsuyoshi Okuhara, of the University of Tokyo, teamed with colleagues to ask 400 people aged 40 to 69 to read about how to exercise for better health. Half the group got long-winded, somewhat technical material. The other half got an easy-to-read edit of the same content. The group reading the simple version—with shorter words and sentences, among other things—scored higher on self-efficacy: They expressed more confidence in succeeding.

Even more noteworthy: Humans learn from experience that simpler explanations are not always right, but they usually are. Andrey Kolmogorov, a Russian mathematician, proved decades ago that people infer that simpler patterns yield better predictions, explanations, and decisions. That means you’re more persuasive when you reduce overdressed ideas to their naked state.

Cutting extraneous words and using the active voice are two ways to keep it simple. Another tactic is to drill down to what’s really salient and scrap tangential details. Let’s say you have researched crossover markets and are recommending options in a memo to senior leaders. Instead of sharing every pro and con for each market—that is, taking the exhaustive approach—maybe pitch just the top two prospects and identify their principal pluses and minuses.


Specifics awaken a swath of brain circuits. Think of “pelican” versus “bird.” Or “wipe” versus “clean.” In one study, the more-specific words in those pairs activated more neurons in the visual and motor-strip parts of the brain than did the general ones, which means they caused the brain to process meaning more robustly.

Years ago scientists thought our brains decoded words as symbols. Now we understand that our neurons actually “embody” what the words mean: When we hear more-specific ones, we “taste,” “feel,” and “see” traces of the real thing.

Remarkably, the simulation may extend to our muscles too. When a team led by an Italian researcher, Marco Tettamanti, asked people to listen to sentences related to the mouth, hand, and leg—“I bite an apple”; “I grasp a knife”; “I kick the ball”—the brain regions for moving their jaws, hands, and legs fired.

Using more-vivid, palpable language will reward your readers. In a recent letter to shareholders, Amazon CEO Jeff Bezos didn’t say, “We’re facing strong competition.” Channeling Tettamanti’s research, he wrote, “Third-party sellers are kicking our first-party butt. Badly.”

Another specificity tactic is to give readers a memorable shorthand phrase to help them retain your message. Malcolm Gladwell coined “the tipping point.” Management gurus W. Chan Kim and Renée Mauborgne came up with “blue ocean strategy”; essayist Nassim Nicholas Taleb, “black swan event.”

Our brains are wired to make nonstop predictions, including guessing the next word in every line of text. If your writing confirms the readers’ guess, that’s OK, though possibly a yawner. Surprise can make your message stick, helping readers learn and retain information.

Jean-Louis Dessalles, a researcher in artificial intelligence and cognitive science at Télécom Paris, conducted an experiment that demonstrated people’s affinity for the unexpected. He asked participants to read short, unfinished narratives and consider different possible endings for each. For example, one story read: “Two weeks after my car had been stolen, the police informed me that a car that might be mine was for sale on the internet….The phone number had been identified. It was the mobile phone number of….” The choices were (a) “my office colleague,” (b) “a colleague of my brother’s,” or (c) “someone in my neighborhood.” For 17 of 18 stories, the vast majority of people preferred the most unexpected ending (in this example, the work colleague). They didn’t want a story that fulfilled their predictions.

So reward your readers with novelty. Jonah Berger and Katherine Milkman, of the Wharton School, saw the impact of surprising content when they examined nearly 7,000 articles that appeared online in the New York Times . They found that those rated as surprising were 14% more likely to be on the newspaper’s “most-emailed” list.

Readers appreciate unusual wordplay, too. A good example is John McPhee’s characterization of World War II as a “technological piñata.” Or consider how a Texas-based conglomerate described itself in its 2016 shareholder letter: “Think of Biglari Holdings as a museum of businesses. Our preference is to collect masterpieces.”

Stirring Language

You may think you’re more likely to persuade with logic, but no. Our brains process the emotional connotations of a word within 200 milliseconds of reading it—much faster than we understand its meaning. So when we read emotionally charged material, we reflexively react with feelings—fear, joy, awe, disgust, and so forth—because our brains have been trained since hunter-gatherer times to respond that way. Reason follows. We then combine the immediate feeling and subsequent thought to create meaning.

How sensitive are we to emotion? Experiments show that when people hear a list of words, they often miss a few as a result of “attentional blinks” caused by limits in our brain processing power. But we don’t miss the emotionally significant words. With those there are no blinks.

When we read emotionally charged material, we reflexively react with feelings—fear, joy, awe, disgust, and so forth. Reason follows.

So when you write your next memo, consider injecting words that package feeling and thought together. Instead of saying “challenge the competition,” you might use “outwit rivals.” In lieu of “promote innovation,” try “prize ingenuity.” Metaphor often works even better. Canadian researchers Andrea Bowes and Albert Katz tested relatively bland phrases like “What a very good idea!” and “Be careful what you say” against more-evocative expressions like “What a gem of an idea!” and “Watch your back.” Readers reacted more strongly to the latter.

Just a small touch can drive the neural circuits for emotion. So before you start composing, get your feelings straight, along with your facts. Zeal for your message will show through. And if you express your emotion, readers will feel it.


As humans, we’re wired to savor an­tic­ipation. One famous study showed that people are often happier planning a vacation than they are after taking one. Scientists call the reward “anticipatory utility.” You can build up the same sort of excitement when you structure your writing. In experiments using poetry, researchers found that readers’ reward circuitry reached peak firing several seconds before the high points of emphatic lines and stanzas. Brain images show preemptive spikes of pleasure even in readers with no previous interest in poetry.

You can generate a similar reaction by winding up people’s curiosity for what’s to come. Steve Jobs did this in his famous “How to Live Before You Die” commencement address to Stanford University’s class of 2005. “I never graduated from college,” he began. “Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.” Are you on the edge of your seat to hear what the three stories are?

So start a report with a question. Pose your customer problem as a conundrum. Position your product development work as solving a mystery. Put readers in a state of uncertainty so that you can then lead them to something better.

Smart Thinking

Making people feel smart—giving them an “aha” moment—is another way to please readers. To show how these sudden “pops” of insight activate the brain, researchers have asked people to read three words (for example, “house,” “bark,” and “apple”) and then identify a fourth word that relates to all three, while MRI machines and EEGs record their brain activity. When the study participants arrive at a solution (“tree”), brain regions near the right temple light up, and so do parts of the reward circuit in the prefrontal cortex and midbrain. The readers’ delight is visible. Psychological research also reveals how people feel after such moments: at ease, certain, and—most of all—happy.

How can you write to create an aha moment for your readers? One way is to draw fresh distinctions. Ginni Rometty, formerly IBM’s CEO, offered one with this description of the future: “It will not be a world of man versus machine; it will be a world of man plus machine.”

Another strategy is to phrase a pragmatic message so that it also evokes a perennial, universal truth. The late Max De Pree, founder and CEO of the office furniture company Herman Miller, had a knack for speaking to employees this way. In Leadership Is an Art he wrote: “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant and a debtor.” That’s wisdom not just for business managers but for parents, teachers, coaches—anyone in a guiding role.

Social Content

Our brains are wired to crave human connection—even in what we read. Consider a study of readers’ responses to different kinds of literary excerpts: some with vivid descriptions of people or their thoughts, and others without such a focus. The passages that included people activated the areas of participants’ brains that interpret social signals, which in turn triggered their reward circuits.

We don’t want just to read about people, though—we want to understand what they’re thinking as quickly as possible. A study led by Frank Van Overwalle, a social neuroscientist at Vrije Universiteit Brussel, found that readers infer the goals of people they’re reading about in under 350 milliseconds, and discern their character traits within 650 milliseconds.

One way to help readers connect with you and your writing is to reveal more traces of yourself in it. Think voice, world­view, vocabulary, wit, syntax, poetic rhythm, sensibilities. Take the folksy—and effective—speeches and letters of Berkshire Hathaway CEO Warren Buffett. His bon mots include “Someone’s sitting in the shade today because someone planted a tree a long time ago,” “It’s only when the tide goes out that you discover who’s been swimming naked,” and “Beware of geeks bearing formulas.”

Remember also to include the human angle in any topic you’re discussing. When you want to make a point about a supply-chain hiccup, for example, don’t frame the problem as a “trucking disconnect.” Write instead about mixed signals between the driver and dispatcher.

Another simple trick to engage readers is to use the second person (“you”), as I’ve done throughout this piece. This can be particularly helpful when you’re explaining technical or complicated material. For example, psychologist Richard Mayer and colleagues at the University of California, Santa Barbara, ran experiments with two versions of an online presentation on the respiratory system. Each included 100 words of spoken text paired with simple animations. But one version used the impersonal third person (“During inhaling, the diaphragm moves down, creating more space for the lungs…”), while the other was more personal (“ your diaphragm” and “ your lungs…”). People who listened to the latter scored significantly higher than their counterparts on a test that measured what they had learned.


Few things beat a good anecdote. Stories, even fragments of them, captivate extensive portions of readers’ brains in part because they combine many of the elements I’ve described already.

Research by Uri Hasson at Princeton reveals the neural effect of an engaging tale. Functional MRI scans show that when a story begins, listeners’ brains immediately begin glowing in a specific pattern. What’s more, that grid reflects the story­teller’s exactly. Other research shows that, at the same time, midbrain regions of the reward circuit come to life.

Experiments by behavioral scientists at the University of Florida produced similar results. Brain images showed heightened activity in reward regions among people who read 12-second narratives that prompted pleasant images. (A sample narrative: “It’s the last few minutes of the big game and it’s close. The crowd explodes in a deafening roar. You jump up, cheering. Your team has come from behind to win.”)

When you incorporate stories into your communications, big payoffs can result. Consider research that Melissa Lynne Murphy did at the University of Texas, looking at business crowdfunding campaigns. She found that study participants formed more-favorable impressions of the pitches that had richer narratives, giving them higher marks for entrepreneur credibility and business legitimacy. Study participants also expressed more willingness to invest in the projects and share infor­mation about them. The implication: No stories, no great funding success.

The eight S’s can be your secret weapons in writing well. They’re effective tools for engaging readers because they trigger the same neural responses that other pleasurable stimuli do. And you probably understand their value intuitively because millions of years of evolution have trained our brains to know what feels right. So cultivate those instincts. They’ll lead you to the writer’s version of the Golden Rule: Reward readers as you would yourself.

essay writing about business

  • Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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How to Write a Business Essay: an Ultimate Guide

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Writing an essay can be boring. A lot of essays are basically the same thing over and over again. You write an introduction, then you write your supporting paragraphs, and then you create a conclusion. Overall, the process is not a lot of fun, and you can often feel as though you are simply going through the motions for the sake of churning out extra work. But since you have to write an essay, it’s worth considering the many ways that you can make the process faster and easier. In this ultimate guide, we’ll discuss the best way to write a business essay so you can get through the process faster and with relatively little trouble.

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It might seem obvious, but the first thing you need to do when you write an essay is to read the essay question. You need to be sure you understand each part of the essay question and how the parts of the question work together. You would be surprised how many students only glance at the question and then write a paper that only partially addresses the assignment. You don’t want to lose points because part of your paper isn’t on topic. If you find any parts of the paper that you don’t understand or that require explanation, be sure to contact your instructor for clarification before you start writing.

Read the essay rubric

These days, most essays have a grading rubric included with the question. A grading rubric is like a cheat sheet for writing your essay. When you review the essay rubric, you’ll see exactly how your instructor will grade your paper and what your instructor will be looking for. When you write your paper, you will therefore know exactly what to include and how to write about it in order to maximize your points—and you’ll also see what you can spend less time on because it won’t contribute to your overall grade.

Make friends with your library

Many students automatically turn to search engines like Google in order to research their papers, but this is not the most effective way to find high-quality business sources for your paper. Instead, take advantage of your library’s databases. Your college or university library will likely have dedicated business databases that collect high-quality academic articles on business topics. Using these resources in your paper will make your essay stronger and more effective, and it will put your paper on a solid academic footing.

Compile your sources before you write

Many students use the start-and-stop method to write their papers, composing a sentence or two and then stopping to look up more information in order to keep going. This, however, is an inefficient way to work. A better way is to read through your research sources before you start and copy into a separate file a series of quotations and facts that you might use in your paper, creating in-text citations and reference list entries for each before you start. Doing so will make sure that you don’t have to stop for research and have a ready bank of pre-cited material to work with as you write.

Outline before you write

Outlining is an important skill that will both save you time and improve the quality of your essay. Take time before you write to lay out your paper from beginning to end. Start with your thesis statement and carefully lay out the body paragraphs with a topic sentence, supporting details (including research, quotes, and citations ), and a closing paragraph . Plan your transitions to link paragraphs together. Any amount of outlining can be helpful, but the more effort that you put into outlining at this stage, the easier it will be to write your paper, and the less likely it will be that you get stuck in a tangent that goes nowhere or meander into a point that requires you to change your thesis and revise you whole essay.

Remember to revise and proofread

When you finish the draft of your paper, you aren’t done yet. The first draft is rarely the finished product. You should always set aside time to read your work back and to make revisions to make it clearer. You also need to carefully proofread for mechanical grammar, punctuation, and syntax issues to ensure that your paper is as close to perfect as possible. You don’t want to leave points on the table because your paper had easy to fix minor spelling or grammar errors.

Consider professional writing help

Another great way to get your paper done quickly is to seek out custom professional help from an essay writing service with academic experts. An online writing company such as this can create business papers for college students and deliver them fast. When you utilize professional writing assistance, you can receive a custom-written essay that can serve as a great model to help you understand how a professional would approach your business topic and organize and develop an essay to address your assignment. Using a model such as this can save you time and effort as you work on your own paper, allowing you to focus on the learning process more than the mechanics of academic essay writing.

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How to Write a Business Essay: Step-by-Step Guide

By: Tasha Kolesnikova

Reviewed: Angelina Grin

How to Write a Business Essay: Step-by-Step Guide

Business is one of the most popular fields of study in high school and college. Given how broad a subject it is and the fact it can be widely applied to a variety of different careers, that comes as no surprise.

What Is a Business Essay?

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One of the biggest academic challenges a student in this area must face is writing business essays. These papers provide learners with the opportunity to apply themselves and come up with a great piece of writing. In this article, we’ll explain how to write an essay about business, from the opening lines of your introduction to your bibliography. If you can't find the strength to write the paper yourself, contact our business essay writing service .

A business essay is a paper on some aspect of business, whether it’s about a broad concept or a report on a specific company. Such pieces can range between analyses of just a few paragraphs and full-length dissertations for university. Business essay writing encourages the writer to closely examine the nature of the field and to analyze it from their unique point of view using business terms.

As is the case with any scholarly piece of writing, business research papers require the author to put in a great deal of research and planning. The rest of this article will describe how to write business essays in greater detail.

How to Write an Introduction for a Business Essay

To write a good business essay introduction, there are a few key steps you must follow. In this section, we’ll walk you through each of those steps before providing you with an example of a well-written business essay introduction.

If you are unsure how to write a business essay introduction, follow these steps:

  • Research your chosen topic thoroughly. Before you begin writing a business essay, you should make sure that you’ve thoroughly researched your chosen topic. During this stage, you should consult a variety of different sources to make sure you have a well-rounded view.
  • Draft an outline of your paper. Plan out what the rest of your paper will look like. What is the main argument of your essay? How will you structure your argument? What will each body paragraph cover? Questions like this will help you draft a solid outline.
  • Come up with a thesis statement. Once you’ve solidified your main argument, distill it into a thesis statement . This should be a single sentence that summarizes the point you’re trying to make and gives readers a sample of what to expect. Be sure to include your thesis statement in your introductory paragraph.
  • Write your first draft. Finally, it’s time to start writing. Don’t expect your first draft to be perfect — that’s what editing is for. Make sure to frequently reference your outline to ensure you’re staying on topic.
  • Redraft your introduction. Once the first draft of your paper is complete, take another look at your business essay introduction. In all likelihood, it may need to be fleshed out a bit more and may even require some revisions.

In 2020, the whole world saw the rise of the COVID-19 pandemic; now, almost three years later, we still feel its impact. During this time, the business sector has undergone dramatic change, with companies across all industries evolving and changing to survive. While this disease has certainly caused untold damage to countless firms across the globe, it has also forced innovation and transformation. This essay will explore how the coronavirus pandemic has shaped the commercial landscape — more specifically, through creating the need for process automation.

How to Write a Good Business Essay

When it comes to writing a business essay, there are a few steps you can follow to ensure you produce an outstanding piece of work. In this section, we’ll explain the approach you should take for writing two different kinds of essays: discussion-type essays and case studies .

Whether you want to know how to write an essay on your business or how to write a report for class, following the advice in this section will be of great benefit to you.

In a discussion-type paper, you will be given the task of discussing two points of view on a given topic. It is your job to carefully analyze both and present your own opinion on the subject at hand. In your introduction, you should introduce the topic and the contrasting opinions you will be comparing, and you should also summarize your view.

As the name suggests, a case study is all about providing an in-depth examination of a particular case. In the context of business studies, this involves writing up a detailed report on a company. You may choose to write on anything from a product or service they offer to their management style.

This section of your paper should give a detailed history of your chosen subject. When writing a discussion paper , you will be expected to detail the background of your topic question. You will also have to explain the history of the two viewpoints you are comparing — how they arose, how they were popularized, and so on.

When writing a case study, your background section should simply focus on the history of the company you are writing about, including information on its finances. If you are writing about a particular product or service the company offers, you should include a section on it.

Your body paragraphs should form the bulk of your paper. In a discussion essay, you should use this section to elaborate upon the contrasting viewpoints you are comparing, making sure that you back up your points with concrete evidence. Ensure that you also include an explanation of your thoughts and ideas on the subject matter, founded on logical reasoning.

In a study of a case, you will use this section to provide the reader with further information about your chosen company. Be as detailed and accurate as possible, again being sure you back up your claims with references to credible sources.

The conclusion of your paper is where you bring everything together. In a discursive essay, you should summarize the main points from either side of your argument. You should also give a definitive answer about where you stand on the topic.

In a study of a case, you will use your conclusion to summarize the content of your report. If you have been asked to provide an analysis of your case, you should also use this section to briefly sum up your critical opinion of the company.

Finally, your bibliography is a record of all the sources you used when writing your piece. This includes not only sources you cited but also any texts you may not have directly referenced but are still relevant to your research.

When talking about how to write an essay for business class, it’s important to think about the format of your paper as well. In academia, format refers to the style guide you should follow when writing your papers. This affects everything from line spacing and margin size to citations and whether you use numerals or letters when writing out numbers.

The format used for business essay is APA (American Psychological Association) style. If you are unsure of what this entails, then we recommend checking the style manual for yourself and searching for business essay format example.

As students well know, the work doesn’t stop after you’ve finished writing your essay. Next up, it’s time to proofread and edit your piece.

Here are a few tips to help you in this process:

  • Give yourself plenty of time. Don’t fall into the trap of leaving proofreading and editing for the hours before submission. Rather, allow yourself as much time as possible to ensure that you do a thorough job.
  • Don’t start editing immediately after you finish writing your piece. When you’ve been working on a paper for a while, you can sometimes miss glaring spelling mistakes and punctuation errors. Give yourself a break and approach your work with a fresh pair of eyes.
  • If possible, get someone else to read it for you. A friend might be able to provide you with a more objective opinion and may also be able to catch mistakes that you missed, even if they’re not acquainted with academic language.

The number of paragraphs your piece should have depends on the type of paper it is and the context in which you are writing it. For example, a high school analysis will be significantly shorter than a university research paper.

Before beginning to write it, make sure you have researched your chosen topic in detail and know what arguments you will be presenting in your paper. Be sure that somewhere within your introduction you include a thesis statement declaring this argument.

When writing a conclusion for your paper, reiterate your central argument and summarize your main points. Also, be sure to include a brief explanation of why your findings matter.

The most important part of any business plan is the executive summary. This should provide the reader with an outline of the rest of your report—your market analysis, marketing strategies, financial predictions, and so on — so that they know what to expect.

The preferred business essay writing format is APA (American Psychological Association) style , most commonly associated with education and the social sciences. That being said, your college may have different formal requirements, so check with your department before you start writing.

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essay writing about business

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essay writing about business

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When it comes to business articles, I tend to have a counterargument. However I really enjoyed the presentation and conclusion of this write-up. Informative, concise and a truly pleasant read.

I enjoyed reading this piece. Now I know it’s necessary to get someone to edit grammatical errors and maybe include certain business terms in my work.

This is such a detailed analysis of business essays! As a business major, I know for the essays, research and proofreading are important. However, I never considered an outline plan. It makes things so much easier.

Never knew that my normal business essay assignments needed an outline and keywords. Who would have thought. Lol. I guess I’ve been doing it all wrong. Thanks for making this simple, the tone and language use are right up my alley.

I’ve been an avid reader of the authors of this blog. One thing I’m extra sure of is that the articles are always so well structured and extremely relevant for the academic community. From the headings to the words, everything was helpful and I feel like I’ve been well enlightened.

I am currently carrying out a study and dissertation on different types of businesses and their modus operandi. I got stuck at the discussion part, so I took a small break. I’ve gotten enough info and I’ll be sure to include this in my references 😁.

I just got into college and in our first class we were given a business essay due for the next class. I asked my roommate how do I even write a business essay. She sent this link and now I have an idea of what to put in each paragraph and structure the body. Thanks!

It’s a nice piece you’ve got here. I like how it has been able to explain how to present arguments, structure the main body, discuss findings and include resources where relevant. I’m not even a business student and I feel like I know everything that is necessary to write one. The concluding part was straight to the point.

essay writing about business

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Strategies for success: 8 tips to craft a winning business essay, april 20, 2023.

8 tips to craft a winning business essay for success

In this article, we will explore eight key tips that will guide you toward success in creating a winning business essay . From understanding the nuances of the subject matter to presenting your ideas with clarity and conviction, these tips will empower you to craft a remarkable piece of written work. 

8 great tricks for writing a winning business essay

When it comes to writing a winning business essay, using effective strategies can make all the difference. By implementing the following eight tips, you can enhance your essay’s quality and increase the chances your business writing has a maximum impact on your target group of people.

Choose a topic

The first step in writing a great college assignment is choosing the right topic. Often students are given topics to work with, simplifying things as they only need to ensure that their content aligns with the subject and the project’s scope. When handed the freedom to choose, however, you have to make sure that your business topic is relevant, interesting, and narrow enough to be covered in the length indicated. For the best topic, review available evidence through preliminary research, ensuring that there are enough sources to support your writing. 

Brainstorm and outline

Once you have understood what is expected, brainstorm ideas and create an outline. Outlining saves you time and ensures you stick to the topic. It includes your main points and allows you to gather evidence and examples for your essay. Write down what you can think of relating to the topic for a good outline.

You can develop these ideas further in readiness for the writing process through research. Sure, you will need to create a thesis statement to guide you with the outline. A thesis is a statement or two at the end of your opening paragraph, presenting your primary argument and telling readers what to expect from the writing. 

Follow the right format

Use the conventional format to create your essay, opening with a good introduction before going into the body paragraphs. Only have one idea in each paragraph, explaining it in detail using evidence before moving to the next idea. Use transition phrases and sentences to tie your writing together. 

Stick to the right note

Your tone of voice, when you write a business document, matters as it helps you establish and balance your brand. Experts indicate that business writing demands consistency across all written communications. It means creating a unique voice to maintain in all your documents, allowing audiences to identify with your material.

When prospects and potential clients view the material, they should instantly associate it with your product. It is ok if you need to learn how to create an outstanding paper; you can always hire a reliable service like EssayUSA to work on your task. 

Get to the point quickly

There is no place for small talk in business writing. Readers will have limited time to consume your content; you cannot spend it going through unnecessary information. So, to create exceptional writing for business. Ensure that you get to the point as soon as possible. You don’t want to distract your readers before they get to listen to your main message.

Your safest bet is ensuring your content is scannable, allowing readers to find the most crucial information in your essay easily. If possible, include headings and subheadings in your writing, making sure the structure of your document is easily accessible to your readers. 

Be clear and concise

One of the vital things you can do when writing a business document is to ensure clarity and conciseness. Experts recommend using plain language to write business papers. There is no need for lengthy and distracting paragraphs. You need to keep your writing short and clear, articulating your points in as few words as possible.

Expert writers also use specifics to highlight their points, avoiding being vague in their business writing. Always keep the goal of your writing in mind throughout the process.

Avoid clichés and jargon

Effective business writing means creating easily comprehensible documents while considering the needs of your audience. Jargon makes your work hard to read and frustrating. The majority of your readers won’t have the time to look up the meanings of complex words and phrases. Also, avoid overused phrases and words that make your documents sound bland and routine. So, if you want to produce unique and interesting business essays, use a more authentic style, and find a simple and articulate way to communicate your ideas. 

Read and understand the instructions

When writing a business essay for an academic project, there will be a set of instructions you are expected to follow. These indicate what the student will achieve within the project’s scope and outline elements like formatting, citations, length, and the number of sources. Before writing your assignment, ensure these guidelines are clear by reading them multiple times. Ask your professor to clarify elements that seem vague or complicated. 

Crafting a winning business essay requires a combination of skill, knowledge, and creativity. By implementing the eight tips discussed in this article, you can create an impactful essay that will impress your professors, colleagues, or clients.

With practice, persistence, and dedication, you can achieve success in the world of business essay writing. So, start writing, and let your words inspire and captivate your readers.

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