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Tourism Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 17, 2023

Tourism is the world’s second most important economic sector. In many countries, tourism contributes to the GDP of the country as one of the leading industries.

The more tourists visiting a country, the better its economy will be, so this growing industry benefits almost all countries.

The goal of tourism marketing is to attract and retain tourists. Generally speaking, tourism promotion includes all activities related to promoting tourism products and services. If you are planning to write a dissertation on tourism marketing , there are many tourism marketing dissertation topics and ideas to get started. But before that, let us explore the idea of tourism marketing in detail.

Marketing for tourism aims to achieve three key objectives or goals:

  • Increasing awareness of a destination’s attractions and resources
  • Providing relevant information to encourage people to visit a destination.
  • Delivering quality tourism experiences will encourage repeat visits or longer stays.

Let’s now take a closer look at how you can increase revenue for your business. Tourism marketers are responsible for driving your business growth and giving you a competitive edge.

It is, however, a broad field of marketing that includes a variety of subtypes for promoting tourism. The following are some of the most common tourism marketing activities.

  • Promotion through online banners

Online banners help businesses promote their business through creative brochures and banners.

  • Promotion through written content

In tourism marketing, you can start a blog to promote articles to make people aware of places they may not have heard of.

  • Using emails to capture the audience

To capture a larger audience in less time, creating an email newsletter is an effective way to engage more audiences in less time and budget.

  • 4P’s marketing technique

Utilizing the 4Ps strategy is another tried and tested method for promoting tourism in a destination. A marketer uses ”product”, ”price”, ”place”, and ”promotion” to encourage tourism.

Types of Tourism Marketing

Tourism marketing is a broad field comprising many different types and concepts. The main types of tourism marketing are:

Destination Marketing

Destination marketing promotes a destination or region to encourage tourists to travel to a specific location.

Destination Development

In destination development, new attractions are created in an area that is already a tourist attraction. Adding exciting elements to an existing tourist destination is usually part of this type of tourism marketing. The process of developing a destination is also called “branding.”

Destination Management

Managing the whole process, from planning the route to tracking visitors’ progress once they arrive at their destination, means taking care of everything from start to finish.

Focused Tourism Marketing

Advertising of this type is used to promote a specific region, city, or destination. There is often promotion of a particular destination by local businesses, stakeholders, and companies. Marketing efforts must be focused on destinations with limited exposure to international travellers.

Portfolio Tourism Marketing

Portfolio tourism marketing includes focused and broad-based campaigns and local marketing activities to increase awareness among potential visitors.

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List of Dissertation Topics For Tourism Marketing

Following is a list of some tourism marketing dissertation topics you may want to consider for your research.

  • Development of tourist industry with emerging trends
  • Important factors to consider for tourism marketing
  • Comparing the advantages and disadvantages of international tourism
  • Analysing different tourist movements and their effects.
  • Contributions of tourism in the accommodation sector.
  • Role of climate change in increasing or decreasing tourism in any region
  • Competition between different tourism destinations at the same pace.
  • Eliminating barriers in tourism marketing for both local and international tourism
  • Relationship between culture and tourism for various destinations.
  • Benefits of tourism marketing for a country’s GDP
  • Importance of eco-tourism for developing countries.
  • Basic challenges faced by tourists during travelling.
  • Spreading awareness for tourism marketing across borders
  • Importance of sports tourism to increase tourist population
  • Threats of dark tourism in underdeveloped countries.
  • Advantages of integrated marketing communication in the tourism sector.

Strategies For Tourism Marketing

Tourism marketers use a variety of strategies to do this, including:

Marketing communications

Communication is the process of creating awareness and preference through written or verbal messages. Social media posts, advertisements, brochures, and websites are all examples of marketing materials.

Promotional activities

Tourist attractions are promoted through events or activities designed to attract visitors. Incentives or discounts could be provided to extend a travel company’s stay, for instance.

Public relations

Your product or service’s reputation can be improved by using public relations to inform people about it. It also includes articles written by journalists, interviews with industry experts, and press releases.

Also read:  Public Relations Dissertation Topics

5 Creative Ideas to Write a Winning Tourism Marketing Thesis or Dissertation

1. Create a dissertation plan

The first step to putting everything in place for your tourism marketing dissertation is to develop a thesis outline.

2. Take advantage of influencer programs

Online social media platforms are a great way to promote a particular tourist destination with influencer marketing. Consider choosing a topic that explores the effectiveness of influencer marketing for tourist destinations.

3. Impact of travel guides

There is no better way to introduce someone to a place than with a travel guide. Contributing to the tourism industry can be accomplished by starting a travel blog or distributing travel PDFs online.

The guide should be readable, informative, and creative, with many interesting pictures that will entice foreign and local travellers to visit the site.

Your dissertation could investigate the impact of government travel guides on the tourism section.

4. Travel Videos

Creating travel videos can help make the buzz about the most spectacular destination places and help you get on the bandwagon like others. Over 67% of people learn visually online.

How about a dissertation topic that explores the affectivity of travel videos in promoting a specific location?

5. Follow user-generated content

Following user-generated content is one of the most traditional ways to capture your target audience’s attention. Thousands of travel freaks are online, sharing their travel experiences and finding inspiration from travel bloggers. You will have a higher chance of standing out in tourism marketing if you promote better content.

So a case study on a successful UGC tourism campaign would be a great way to capture your readers’ interest.

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Tourism marketing is simply a form of promotion that aims to attract as many visitors as possible to a particular destination. It does not simply promote destinations; it also creates products and services that allow visitors to experience the culture and lifestyle of the country in a memorable way.

Tourism is the focus of most governments, but they neglect the importance of marketing to expand tourism with effective marketing strategies .

The tourism industry is a multifaceted one, and marketing by tourism agencies is an essential tool for growing, flourishing and making more money. We hope the above-mentioned tourism marketing dissertation topics can give you the inspiration to start right away.

See how our dissertation writing service can help you achieve your desired grade.

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How to find dissertation topics about tourism marketing.

To discover tourism marketing dissertation topics:

  • Study recent tourism trends.
  • Explore digital marketing’s role.
  • Analyze cultural and ethical aspects.
  • Investigate sustainable practices.
  • Examine tourist behavior shifts.
  • Select a specific niche for focused research.

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tourism marketing dissertation

99 Tourism Marketing Dissertation Topics | Research Ideas

By Adam Oct 14, 2023 in Tourism , Tourism Marketing | No Comments

Here is a short but great list of 7 tourism marketing dissertation topics. The titles in the list address a number of interesting current research problems that will make you worthy dissertation reports. From staff motivation to growth strategies, the list gives you plenty to choose from.

tourism marketing dissertation topics

Creating dissertation topics in marketing for our customers is a very interesting task for me. Being a marketing graduate, I get excited about the prospect of helping other marketing student get on with their dissertation, more so for research in tourism marketing. I look forward to riffling through tourism literature to hunt down a new interesting research problem but you can pin that on my love for travelling and reading. Anyway, I thought of mixing up all three of these pleasures of mine and making you a list of tourism marketing dissertation topics.

Now, the list I share below is a uniquely compiled set of tourism marketing dissertation research topics that focus on marketing problems within the tourism industry. If you’re doing your master programme in marketing with a specialisation in tourism, this is one of the best places to start your dissertation topic research. All you have to do is pick out a title you like, tweak it a little to fit your interest better (and to make it different from other similar topics), and use it as your own.

Consider it a gift from us.

  • Download Tourism Marketing Dissertation Sample For Your Perusal

List of Tourism Marketing Dissertation Topics

Enhancing destination competitiveness through sports tourism marketing.

Differences between domestic and international tourists to the UK towards a local destination spot post-COVID-19- a survey.

The impact of important cultural events on tourism marketing- the case of Dubai Shopping Festival.

A review of cultural tourism marketing strategies and their effect on destination appeal.

Tourism marketing of heritage and culture- a review.

The influence of political stability on tourism marketing strategies and destination appeal.

The role of health and safety communication in post-pandemic tourism marketing.

The influence of Brexit on UK tourism marketing strategies – A comparative analysis with EU member states.

Effective marketing strategies in tourism: A comparative study of the UK and the USA

The role of augmented reality (AR) in enhancing tourism marketing experiences.

Sustainable tourism marketing in the UK: Assessing strategies for eco-friendly destination development.

Destination branding and its effects on attracting international tourists to the UK.

The rise of domestic tourism: Marketing strategies for promoting local travel in the post-COVID-19 era.

Leveraging digital marketing strategies for boosting sports tourism engagement and revenue generation.

Tourism marketing for adventure travel: Strategies to attract the thrill-seeking audience.

Evaluating the impact of environmental consciousness on tourists’ destination choices.

The role of digital marketing in enhancing customer engagement in the UK tourism industry.

The influence of online travel communities on tourism marketing strategies.

The role of customer satisfaction and reviews in enhancing destination marketing efforts.

Marketing strategies for senior versus young tourists- a discussion of key differences.

The impact of experiential marketing on tourists’ destination choices: A review of literature.

How helpful are endorsement e-reviews in tourism marketing? An online qualitative survey.

The influence of cultural festivals on tourism marketing and destination promotion in the UK.

Dark tourism: A critical review of marketing strategies for sensitive destinations.

Understanding the impact of cultural differences on tourists’ perception of destination marketing.

Assessing the shift to virtual tourism experiences: A post-COVID-19 marketing perspective.

Marketing strategies of small cities and towns in the UK- a survey.

Promoting cultural exchange through international tourism marketing.

The impact of the COVID-19 crisis on destination perception and subsequent marketing strategies.

Tourism marketing of planned cities- framework analysis.

Destination loyalty: A study on the effectiveness of loyalty programs in tourism marketing.

The role of storytelling in tourism marketing: A psychological perspective.

The role of personalization and customization in contemporary tourism marketing.

Tourism entrepreneurship and strategies for tourist attraction in the UK- a qualitative survey on determinants of success.

Is consumer behavior in tourism the same or different from consumer behavior in other product categories? An evaluation of literature.

The role of emotions in destination marketing and tourist decision-making.

Crisis management in tourism marketing: A comprehensive review of strategies and implications.

Marketing of travel destinations based on customer service and provision of state-of-the-art facilities in destination hotels- the case of the UAE.

Big Hotels v budget hotels: A study of Green Tourism Marketing Practices in Britain

A systematic review of destination branding and its influence on tourism marketing success.

Influencer marketing in the tourism industry: A comprehensive review of trends and effectiveness.

The role of education and awareness in responsible tourism marketing.

Romantic illusions of weather and expectations from tourist sites- explorations from Asian tourists for European weather and European tourists for sunny and warm weather destinations.

Marketing of destinations- a primary research from the UK.

The role of neuromarketing in enhancing tourists’ engagement with destination marketing.

Destination marketing: A critical review of the evolution and emerging trends.

A systematic review of the changing face of tourism marketing across the globe.

The role of emotions in tourism marketing: A review of theoretical frameworks and applications.

The role of community engagement in sustainable tourism marketing: A case study of rural destinations in the UK.

Sustainable tourism marketing: A comprehensive review of strategies and best practices.

Rethinking sustainable tourism marketing strategies in the wake of COVID-19.

Wellness tourism marketing: Trends and strategies for attracting health-conscious travelers.

The critical factors for tourism marketing in the UK- a review.

A critical review of digital marketing strategies in the tourism industry.

Analyzing the influence of customer reviews on tourism marketing and destination choices.

The influence of climate change on tourism marketing and destination choices.

The impact of nostalgia marketing in attracting tourists to historical destinations.

A framework of tourism marketing for small sized firms in the UK- a survey.

Film based marketing of travel destinations- review of literature.

Examining the impact of adventure travel marketing on sustainable tourism.

Destination marketing and the rise of solo female travelers: Strategies and considerations.

Exploring the impact of celebrity tourism endorsements on destination choice.

Tourism marketing and craft industries- establishing a link through tourism marketing.

Sustainable gastronomy tourism in the UK: Opportunities and challenges for marketing strategies.

Examining the impact of language barriers on tourism marketing in international markets.

Leveraging technological advancements in virtual reality for immersive tourism marketing experiences in the UK.

Assessing the effectiveness of user-generated content in tourism marketing campaigns.

Tourism marketing in the luxury segment: Strategies to target affluent travelers.

The pervasiveness of social media decision making and implications for the tourist industry- A review of literature.

Sustainable tourism marketing in emerging economies: Challenges and prospects.

Investigating the effectiveness of guerrilla marketing in tourism promotion.

The role of influencer collaborations in tourism marketing campaigns.

Evaluating the effectiveness of e-mail marketing in promoting tourism destinations.

An analysis of global cooperation in reviving international tourism post-COVID-19.

A comprehensive review of destination marketing theories and their applications in the tourism industry.

Understanding the impact of cultural authenticity on tourists’ perception of destination marketing.

Factors that motivate guests to use the same B&B in the UK: A qualitative approach

Crisis communication strategies in tourism marketing: A case study of natural disasters.

Is Twitter a reliable medium for basing tourist destinations? A literature review.

Pandemic recovery strategies in tourism marketing: A case study approach.

Is it enough to be a tourist looking for new adventures? A qualitative evaluation of the key determinants of tourism decision-making in the UK.

Rural tourism marketing: Strategies for promoting off-the-beaten-path destinations.

Strategic integration of destination branding and online marketing in the travel and tourism industry .

An online survey of the key factors that motivate tourists to travel to busy tourist destinations.

Emerging trends in experiential tourism marketing: An analysis of innovative strategies.

The impact of virtual communities on tourist destination decision-making- herd behavior or marketing influence? An evaluation from primary data.

Imagining the future of tourism travel post-COVID 19 and implications for practice.

The role of gastronomy in UK tourism marketing: A cultural perspective.

Adapting destination marketing to the post-COVID-19 era: Challenges and opportunities.

A systematic review of tourism marketing in the context of emerging economies.

Does staff job satisfaction directly affect visitors’ satisfaction with accommodation services in the UK?

Reviewing the effectiveness of personalized marketing in the tourism industry.

Destination image and perception: A review of factors affecting tourists’ choices.

The role of online travel agencies (OTAs) in contemporary tourism marketing: A review of strategies and impacts.

Evaluating the effectiveness of crisis management in tourism marketing during the COVID-19 pandemic.

Connecting design with customer satisfaction: Studying color themes in British budget hotels

The evolving landscape of tourism marketing post-COVID-19: Strategies and adaptations.

Ecotourism and marketing innovation: An examination of British tourism

Use of job satisfaction of local staff as a precursor to the growth of tourist destinations

There you have it. The list is simple and yet all the dissertation topics here have great potential to make you interested in research studies in tourism marketing.

There you go. Use the list well and let us know if you have any comments or suggestions for our topics-related blog posts for the future or looking to get help with dissertation writing , send us an email at [email protected] .

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MASTER DISSERTATION Tourism marketing the role of the internet. Tourism destination: Greece

by Vasiliki Panagiotopoulou

The specific dissertation investigates the broad concept of tourism and how it has been shaped in recent years with reference to the types, forms and characteristics of the tourism product. Furthermore, the study analyses the marketing communication mix of the tourism industry and tries to emphasize the significance of applying e-marketing practices for the promotion and advertisement of tourism destinations and services as well as for their management. The ultimate goal is to highlight the necessity of standardization as well as the integration of all tourism services under one unique online-standardized trustworthy platform, certified by the United Nations World Tourism Organization. A number of hypotheses were formulated in order to perceive the objectives. It must be stressed out that the online platform has been developed to better understand the nature of online tourism as well as to carry out as many test cases as possible for the collection of the marketing results. The online platform is still in progress of development not to mention that it constituted the trigger for the creation of a startup tourism company with fully automated procedures. A proposal, in terms of marketing and management, is presented for the beneficial cooperation between the private and the public sectors in the tourism industry, which is scalable, flexible, totally adjustable and applicable to all the countries worldwide. This study contributes to the field of tourism by testing Greece as a destination marketing success model that can definitely be applied internationally.


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tourism marketing dissertation

Best 57 Tourism Marketing Dissertation Topics Ideas and Examples

Tourism Marketing Dissertation Topics

Both tourism and marketing are very famous domains of their own. Therefore, their interaction as a conjoined field is also very interesting and appealing for students. Tourism marketing dissertation topics focus on different marketing strategies, plans, problems, and issues that may occur in the tourism industry. Depending on the degree level, the research topics may vary according to their specialization. However, the basic domain remains the same at all levels.

Best Tourism Marketing Dissertation Topics List for college students

Given below is an interesting list of tourism marketing research topics for undergraduate and masters students:

  • The influence of social media on destination marketing and tourist behavior.
  • The role of destination branding in attracting international tourists.
  • The impact of online travel agencies on consumer decision-making in tourism.
  • Examining the effectiveness of destination marketing campaigns in attracting tourists.
  • Strategies for promoting sustainable tourism through marketing initiatives.
  • The role of digital marketing in enhancing the competitiveness of tourism destinations.
  • Investigating the factors influencing tourist satisfaction and loyalty through effective marketing strategies.
  • The influence of cultural and heritage tourism marketing on destination image and visitor experiences.
  • Exploring the use of influencer marketing in promoting tourist destinations.
  • The impact of online reviews and ratings on tourist decision-making and destination choices.
  • Examining the role of destination image in shaping tourist perceptions and preferences.
  • Strategies for marketing adventure and ecotourism destinations to target audiences.
  • Investigating the role of destination marketing organizations in promoting tourism development.
  • The impact of personalized marketing approaches on tourist engagement and satisfaction.
  • Exploring the use of virtual reality and augmented reality in destination marketing.
  • The role of gastronomy and culinary tourism in destination marketing.
  • Examining the effectiveness of destination marketing through experiential marketing strategies.
  • Investigating the influence of social media influencers on tourist behavior and destination choices.
  • Strategies for marketing niche tourism products and experiences.
  • The impact of COVID-19 on destination marketing strategies and recovery efforts.
  • Research in the field of tourism marketing: focus on the current issues.
  • The role played by gamification as a tourism marketing strategy: a quantitative study.
  • Geography and tourism marketing: a correlational analysis.
  • Studying the impacts of sharing economy on tourism marketing: a descriptive approach.
  • Tourism marketing strategies in small communities: potential challenges and interventions.
  • Studying the government-culture interface in the tourism marketing domain.
  • Investigating the role of social media in tourism marketing: a review of the literature.
  • The role played by virtual reality strategies in tourism marketing: a descriptive analysis.
  • Implications of information technology in the tourism marketing industry.
  • Comparative analysis of tourism marketing in developed and developing countries of the world.
  • How twitter data can be used for cruise tourism marketing?
  • Investigating the impacts of urban politics on tourism marketing: a descriptive study.
  • Heritage tourism marketing and role of augmented reality in enhancing place satisfaction.
  • Effects of frequent versus infrequent visitors on tourism marketing in a developing economy.
  • Comparative analysis of tourism marketing in small versus medium budget hotels: a qualitative analysis.
  • Tourism marketing and GIS applications: current issues and future implications.
  • Relationship between tourism marketing and sustainable development in national parks of X country.
  • Overview of marketing strategies used by accommodation providers for tourists.
  • Tourism marketing in developing economies: focus on stereotypes in Asian countries.
  • Tourism marketing and Asian countries: a descriptive analysis.
  • What place does the Third World occupy in the tourism marketing domain?
  • Using internet blogs as mediums for tourism marketing: a descriptive analysis.
  • Ethics in tourism marketing: a systematic analysis.
  • Tourism marketing in a digital era: potential challenges and interventions.
  • Comparative analysis of green tourism marketing in big versus budget hotels in X country.
  • Relationship between staff job satisfaction and visitors’ satisfaction with services in accommodation services.
  • Tourism marketing in Africa: uncovering the critical factors.
  • Studying the effects of cultural events on tourism marketing: focus on Indian festivals.
  • Tourism marketing in rural areas of UK: major factors involved.
  • The role played by visitors’ reviews on tourism marketing: a descriptive analysis.
  • Comparative analysis of tourism marketing strategies for young versus old tourists.
  • Effects of weather on tourism marketing: a systematic analysis.
  • Reactions of tourists towards mass media tourism marketing: a descriptive analysis.
  • Comparing tourism marketing strategies for male versus female tourists.
  • How proper marketing leads towards sustainability in the tourism industry: a descriptive analysis.

Above is the list of best Tourism Marketing Dissertation Topics check our related post for fashion marketing dissertation topics.

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