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by raunak chandra

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Saransh Goyal


Vijaya Sooria Sangaran Kutty

With the emergence of the World Wide Web (www), consumer and retailers can buy or sell products over an electronic network primarily the internet. This phenomenon is known as E- commerce or Online Shopping. This simple idea has attracted millions of retailers and consumers which lead to a substantial growth in the industry. Consumers can choose from a variety of product or services and place an order from anywhere at any time and get it delivered to their doorsteps. Previous research in this field shows that consumers are still hesitant to trust online shopping websites as they doubt that the information shown in the website cannot be trusted and consumers feel hesitant to provide their personal information and payment information as they believe online shopping is not safe. The key factors in terms of marketing communication online are the marketers’ ability to produce authentic and relevant information and use communication symbols or trust signs which enables the consumers to trust the website. Hence in this paper the researchers seek to investigate the method of shopping which is preferred among undergraduates and to explore the reasoning behind it. Additionally, this paper seeks to identify the factors that influence the purchasing decision of consumers when shopping online. The findings will help marketers understand how to better communicate with consumers online via text, audio, visual symbols and signs.

Vijaya Sooria Online Shopping regular article

hemath weerasinghe

A Study of Thai Consumers

jigar patel

ANNEXURE Questionnaire Bibliography

Ang Yee Herng

Full Research Paper(Lee Ren)

Dr. Vinay Kumar

In current paper the researchers studied perceived risks as well as trusts of the respondents of Pune city in online shopping. The respondents are youth having the age between 18-35 years. The privacy risk, which is one element of perceived risk, has been tested among the three different age groups of the respondents tested through one way anova (analysis of variance) and the result shows that there is a significant difference of privacy risk among all the three respondents group of Pune shoppers. The five elements of trust, found as per review of literature, have been tested among the independent samples of males and females through independent sample t-test. The result shows that there is no difference of trust between the male and female shoppers of Pune.

A study on perceived risk & trust in online shopping: a comparative study among various demographic groups of Pune shoppers

Sajad Rezaei , Tengku Amin

Abstract: The importance of online consumer behavioural retention among different group has been recognised as an issue for online marketer in light of expansion of e-commerce and implication for online retailing innovativeness and continuous improvements. As such, gender differences beg attention for further studies in internet retiling context. This study endeavours to examine the impact of perceived ease of use (PEOU), perceived usefulness (PU) and trust propensity on repurchase intention (RI) in which the role of gender differences is concerned with implication of website innovativeness. The online and offline surveys among Malaysian online shoppers performed to empirically test the proposed research framework with a total of 300 valid questionnaires. The findings suggest that there is significant difference between males and females in determining RI, thus, gender can be used to predict RI. Moreover, PU and trust propensity found to be key predictor factors in online shopping behavioural intention while PEOU does not. Specifically, gender differences between males and females found higher in trust propensity rather than PU, PEOU and overall RI. The social implication, practical implication and theoretical contribution of research with concern of limitation are discussed.

Gender differences and consumer’s repurchase intention: the impact of trust propensity, usefulness and ease of use for implication of innovative online retail

IOSR Journals

Online Buying Behaviour of Homemakers in Western Suburbs of Mumbai and Social Media Influence 1

shravya tuniki

Final edited project



Yusuf Lamidi

Adoption of Online shopping as being the latest purchasing channel in this decade of 24th century, particularly among the University students compared to the traditional shopping method as means of adoption of Technology Acceptance Method (TAM). Although, it is not clear what drives consumers to shop online and whether these numbers could be even increase if more attractive online stores were developed. This research seeks to critically explore and understand the social factors which influence the consumer intention to shop online, in student’s attitudinal behaviour. There has been an argument from different previous reviews concerning the objective and aim of this research (e.g. Davis, 1989; Monsuwe et al., 2004) but based on framework. So, therefore the study extend such framework which required re-examined and testing of the factors in order to make it more open for application in research context and also include students as consumers satisfaction to the definition of online shopping as recent factor to be consider. Mixed method strategy (quantitative and qualitative method) was adopted to explore and investigate validity and reliability of such social factors that drives consumers’ intention and attitude respectively of their demographic, role of product characteristics, situational factors, impact of previous experience and level of trust and satisfaction with web-stores. Based on the relevant literature review, therefore, the researcher carried out regression analysis test and thematic approach on the relative hypothesis. And the results of the regression analysis, manual statistical calculation and thematic approach (pattern) demonstrate that the social factors influence students’ intention and attitude toward online shopping with; (a) age and gender as basic factors, (b) product types like ticket/holiday booking and fashion, (c) ease of use, navigation and flexibility of web-site (d) usefulness of available information, effective for searching from various site and enjoyment from previous experience and, (d) quick delivery, problem solving with safety and security was found as satisfaction and trust of not just shopping presently but also using internet to shop in future.

What Drives University Students as Consumers to Shop Online?

Internet user has been increased in Bangladesh day by day and many companies have already started their online businesses. This paper sets out to develop an overview of online consumer behavior and the satisfaction criteria’s in Bangladesh. The main objective of this research is to study, especially what are the factors affecting the consumers directly for online shopping. To this end, a survey was conducted and the 75 questionnaires were distributed among the people of different areas in Dhaka City. The replies have been analyzed by means of frequency distribution, average and chart analysis. The result of the survey analysis has shown that most of the respondents are male and their numbers are 48.The numbers of online consumers are 62 who have completed their graduation and prefer to make their purchases online. There are some factors such as satisfied with price and product quality has a positive impact on consumer satisfaction. Keywords: consumer buying behavior, online shopping, consumer satisfaction, internet, etc

An Assessment of the Factors Affecting the Consumer Satisfaction on Online Purchase in Dhaka City, Bangladesh

Unenabasi Godwin Ekeruke

The main purpose of this study was to analyse the effect of digital marketing on consumer buying. The study was guided by the specific objectives; to examine the various digital media platforms in Nigeria that could influence consumer behaviour, identify the categories of products that consumers buy on digital media platforms and to analyse the influence of digital marketing on consumer behaviour. A survey research design was adopted, and primary data were collected through questionnaires administered to 460 respondents. Secondary data were collected from newspapers, Journals, magazines and websites. Descriptive analysis was used to analyse the data collected. Data was presented and described using frequency distributions and percentages. The findings of the survey reveal that that digital marketing has a profound effect on consumer buying behaviour. Hypothesis test revealed that there are various digital media platforms being patronised in Nigeria that influences consumer behaviour, Nigerian consumers buy different categories of products on digital media platforms and digital marketing influences consumer decision making process. Further survey reveals that digital media channels and platforms which directly influence consumer behaviour and buying decision process include Facebook, Twitter, YouTube, Google, Instagram, Websites/ Blogs, Multimedia Advertising, Emails, LinkedIn. The study recommends that companies should adopt strategies to utilize the digital universe and technology, maximize brand awareness through digital platforms to remain competitive in today’s business environment. Businesses are also encouraged to carry out in-depth market research, to enable them gain deep insights on the influence of digital marketing on consumer behaviour and decision-making process.


ganga nishani


Tim Schwanen

2008, Environment and Planning A

A comparative study of attitude theory and other theoretical models for understanding travel behaviour

Cherrie Gil Diocadiz

A Study on Consumers' Attitude towards Online Shopping in China

Elly Octaviana

In Indonesia, the travel trends continue to rise and boost the number of flight bookings. Numerous travel cybermediaries (online travel agents) take this opportunity to expand their presence in Indonesia’s online travel market and target the new market group – the echo boomers. Hence, this research aims to critically identify and evaluate the decision variables influencing Indonesia’s echo boomers to book flights through travel cybermediaries. For this research, a sample size of 100 qualified echo boomers from various cities in Indonesia was invited to participate in the online survey via social media platforms (Facebook Messenger, LINE and WhatsApp). Based on the literature review, trust, perceived risk, perceived ease of use, perceived convenience and subjective norm were found to be the key variables influencing consumer decision. The results of this research revealed that trust has an influence on perceived risk while perceived ease of use has an influence on perceived convenience. Among the five decision variables, perceived convenience is found to be the most influential variable affecting Indonesia’s echo boomers’ decisions to book flights through travel cybermediaries. Conversely, perceived risk is the least influential decision variable due to the impact of trust that minimises the level of perceived risk towards the travel cybermediary.

Decision variables influencing Indonesia's echo boomers to book flights through travel cybermediaries

RA A Rather

PROCEEDINGS-2017-((IIM-Lucknow-2017). Customer Engagement In Hospitality Sector.

Martin Dijst

The Internet makes it possible to conduct activities such as working and shopping without traveling to activity places. As e-shopping becomes popular, it can fundamentally change travel behavior. The presented study uses a literature review, an Internet survey of e-shoppers, and the Netherlands National Travel Survey to analyze the possible impact of e-shopping on travel behavior.

Exploring the use of e-shopping and its impact on personal travel behavior in the Netherlands

Tarfoni Oliver

2003, Journal of Retailing and Consumer services

Web retailing adoption: exploring the nature of internet users web retailing behaviour

2007, Transportation Research Part A: …

Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping

Matthias Meckel


Abraham Abebe

Chief-In -Editor

Ainur Rofiq

Impact of cyber fraud and trust of e-commerce system on purchasing intentions: analysing planned behaviour in Indonesian business

Patihe Suip

Nowadays, online payment is one of the essential tools in the business. Hence, there is a shift from offline payment to online payment as consumers are adapting e-payment in their daily lives. In this regard, it is crucial for retailers and bank first to recognise the factors that impacting new consumer online payment to enhance this payment method in future. A study conducted to assess factors that changing customer behavioural of online cash in Klang Valley. Utilising the online survey approach this study was conducted based on the responses of 133 respondents who are the online payment users who lived in Klang Valley. Applying SPSS and SmartPLS software’s, this study analysed data by using frequency analysis, descriptive analysis, reliability analysis, and analysis of hypotheses. The results indicated that experience and usefulness have a positive influence on the new consumer of online payment services in Klang Valley, where convenience has a negative impact on the subject.

Online New Consumer Payment Services in Klang Valley, Malaysia.

Aron O'Cass

An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth


2007, Research in Mark ch in Mark ch in Mark ch …

Measuring e-Service Quality: A Comparative Analysis of Alternative Measurement Models

narendra sharma

2010, International Journal of Electronic Marketing and Retailing

Website satisfaction: role of user and website characteristics

Michalis Skordoulis

2018, Journal for International Business and Entrepreneurship Development

The purpose of this research is to analyze e-customer satisfaction, the factors affecting it and the impact of the economic crisis on it. The research examines 350 e-commerce websites users' satisfaction. The research results indicate that e-customer satisfaction determinants are the purchasing process, the safety provided by the website, the brand name of the e-commerce firm, the possibility of interaction and communication with the website and other consumers and, the products delivery process. Regarding the utilitarian features of products, e-customers pay more attention to quality than to quantity and price.

E-commerce and e-customer satisfaction during the economic crisis

Giannoula Florou , Persefoni Polychronidou

Nowadays, more and more consumers prefer to make their shopping via Internet. Researchers wish to study the e-commerce behaviour and the factors influencing consumer’s attitude while shopping on line. This paper investigates the differences and similarities of women’s behaviour toward e-commerce in two culturally different Europe regions; the Balkans and the Baltic regions. Some attributes such as trust in vendor, trust in transactions, language, culture, age or education and their possible impacts on e-commerce use, are examined in this paper. A convenient random sample of 50 women from each region (Greece, Romania, Bulgaria, Lithuania, Estonia and Latvia) was used in order to answer a structured questionnaire including the aforementioned factors. The reply of the respondents was received through e-mail. The responses were analyzed using statistical methods and exploratory data analysis with SPSS software and Chic analysis software, respectively. The results show that there are som...

Comparison of E-Commerce behaviour among women consumers of Balkan and Baltic Regions

Michael Skinner

This paper explores the attitudes and opinions of current UK consumers on the subject area of online customer tracking and whether this is breaching the corporate social responsibility (CSR) they have to the customer stakeholder group. Despite CSR being a highly subjective area research was aimed at finding a consensus between consumers on the topic area and how they feel companies are conducting themselves towards them. 321 UK consumers took part in a quantitative two-part survey that had 33 variables asking participants to respond on a 5-point likert with the strength that they agree or disagree with the variable statement. 4 further variables were asked that looked at demographic details. The research suggests that UK consumers are skeptical in their views on companies marketing methods. Emperical evidence implied that consumers are willing to accept responsibility for the decisions they make. However, this is only if the marketing has been fairly done, allowing consumers to have freedom of choice and make an informed decision. The results also found that they should be made aware of any methods companies are using in order to collect information about customers, with it being seen as deceitful and unethical if the marketing activity is being concealed. Results were inconclusive to how consumers perceived online tracking and what details collected could be classed as ethical or unethical. Initial exploration did find, however, that there were a sizeable amount of consumers that were concerned with the practice. Although consumers were unable to universally decide if the practice infringed CSR, by looking at previous variable answers and then using the examination of online tracking from the critical analysis, a discussion took place on whether or not consumers are likely to feel this to be ethical. Findings propose that companies start using a more explicit system of opt-in whereby first-time visitors to a website can decide to have their behaviour tracked and have a personal marketing progamme tailored to them.


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