dissertation on marketing pdf

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How to Create an Effective Thesis Statement in 5 Easy Steps

Creating a thesis statement can be a daunting task. It’s one of the most important sentences in your paper, and it needs to be done right. But don’t worry — with these five easy steps, you’ll be able to create an effective thesis statement in no time.

Step 1: Brainstorm Ideas

The first step is to brainstorm ideas for your paper. Think about what you want to say and write down any ideas that come to mind. This will help you narrow down your focus and make it easier to create your thesis statement.

Step 2: Research Your Topic

Once you have some ideas, it’s time to do some research on your topic. Look for sources that support your ideas and provide evidence for the points you want to make. This will help you refine your argument and make it more convincing.

Step 3: Formulate Your Argument

Now that you have done some research, it’s time to formulate your argument. Take the points you want to make and put them into one or two sentences that clearly state what your paper is about. This will be the basis of your thesis statement.

Step 4: Refine Your Thesis Statement

Once you have formulated your argument, it’s time to refine your thesis statement. Make sure that it is clear, concise, and specific. It should also be arguable so that readers can disagree with it if they choose.

Step 5: Test Your Thesis Statement

The last step is to test your thesis statement. Does it accurately reflect the points you want to make? Is it clear and concise? Does it make an arguable point? If not, go back and refine it until it meets all of these criteria.

Creating an effective thesis statement doesn’t have to be a daunting task. With these five easy steps, you can create a strong thesis statement in no time at all.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.

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Home > Robinson College of Business > Marketing > MARKETING_DISS

Marketing Dissertations

Dissertations from 2023 2023.

Agility and Resilience as Sources of Competitive Advantages a Theoretical and Empirical Investigation , Celso Roberto de Aguillar Pinho

MNEs Paradoxes in Responsible Global Business – A Theoretical and Empirical Investigation , Maria Luiza C.A. Pinho

Essays on Social Media Centric Consumption: Quantifying Current and Future Outcomes , Emily Webster

Dissertations from 2022 2022

Network 'vs' Net-worth: Collaborative Network Structure and Performance on the Platform , Amit Agarwal

The Missing Piece of the Puzzle: How Brand Authenticity Drives Brand Engagement , Christopher L. Campagna

Does A Nudge A Day Keep the Doctor Away? Using A Firm’s Digital Marketing Communication to Guide Wellness , Orhan Bahadir Dogan

Essays on Marketing for Social Good , Ayan Ghosh Dastidar

Stakeholder Governance: Empirical and Theoretical Developments , Sarah Ku

Evaluating the Impact of Digital Media on Prospect Conversion in Nonprofit Organizations: An Action Research , Divya Ramachandran

A Cross Cultural Examination of the Psychological Dynamics in Music and Religious Practice , Suraj Sharma

Dissertations from 2021 2021

Essays on Channel Deletion and Channel Contraction , Binay Kumar

Freelance Orientation in the Sharing Economy: Evidence from Labor Platforms , Avishek -. Lahiri

Defining, Measuring, And Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings , Nandini Nim

Multinational Enterprise Performance in Advanced Economies and Emerging Markets , Kubilay Sabri Levent Ozkan

Dissertations from 2020 2020

Assessing the Role of Marketing at Earnings Announcement: Stock Market Response to Marketing Metrics Surprises , Ankit Anand

Language Strategies in International Business: New Prospects for Negotiation and Conflict Management , Elena Poliakova

Dissertations from 2019 2019

Risk Mitigation in International Mergers and Acquisitions , Yimai Lewis

Technology Enabled Social Responsibility Projects and an Empirical Test of CSR's Impact on Firm Performance , Elizabeth Napier

Dissertations from 2018 2018

Screening for the Success Potential of New Products: The Case of the Movie Industry , Jee Won Choi

An Empirical Investigation of Customer Retention: Addressing Unique Challenges in Customer-Firm Relationships , Angeliki Christodoulopoulou

Believability: A Study of Coincidence and Scarcity in Consumer Behavior , Gregory Cohen

An Empirical Examination of How Supervisor and Peer Knowledge Dissemination Affects a Salesperson's Performance. , Ashley Goreczny

How Does Learning Lead to Innovativeness, Internationalization and Success of Entrepreneurial Ventures? ? Evidence from China?s High Technology Industry , Jingting Liu

Essays on Alternative Perspectives on Cross-Border B2B Trust and Commitment , Yen-Hung Liu

Marketing Insight: The Construct, Antecedents, Implications, and Empirical Testing , Roberto Mora Cortez

Dissertations from 2017 2017

Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity , Insu Park

Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Performance , Amalesh Sharma

Dissertations from 2016 2016

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets , Kihyun Kim

Longevity of Multinational Retail Enterprises in Foreign Markets: An Empirical Examination , Ozlem Tuba Koc

Essays on the Convergence of Consumer Spending Patterns across National Markets , Ayse Ozturk

A Road to Engagement , Anita Pansari

Dissertations from 2015 2015

Examining a Customer Relationship Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior , Yashoda Bhagwat

A Double Loop Learning Model For Integrated and Proactive Customer Relationship Management , Jia Fan

Salesforce Automation: An Examination of Issues , Robert Mayberry

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry , Sarang Sunder

Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis , Xi Zhang

Dissertations from 2014 2014

Organizational Cross-Cultural Adaptation Through Social Networks: A Multiple-Case Study Of Chinese Firms Operating In The United States , Jing B. Feng

The Strategic Alignment of Organizational Interventions for Salesperson Development with Salesperson Lifecycle Management Model , Joon-Hee Oh

Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Market , Yingge Qu

Dissertations from 2013 2013

Effect of Relationship Quality and Cost to Serve on Customer Value in Business Market , Maria G. Piscopo

Dissertations from 2012 2012

Joint Resolution of Supply Chain Risks: The Role of Risk Characteristics and Problem Solving Approach , Leah J. Bovell

Perceived Brand Age and Its Influence on Choice , Monica D. Guillory

Dissertations from 2011 2011

How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance , Andrew M. Baker

Understanding the Barriers to the Assimilation of Interorganizational Technologies in Channel Relationships , Jennifer L. Fries

Risk and Visibility in Global Supply Chains: An Empirical Study , Hung V. Nguyen

The Role of Dynamic Capabilities in Outsourcing Sales and Marketing Functions: A Resource-Advantage Perspective in the Context of Consumer Packaged Goods , belgin unal

Connected Consumers: Cognizance of Provision Networks in Mundane Consumption , Stephen T. Weaver

Dissertations from 2010 2010

Why Are You Really Winning and Losing Deals: A Customer Perspective on Determinants of Sales Failure , Scott B. Friend

The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships , David Nickell

Dissertations from 2009 2009

'Check the Rhyme': A Study of Brand References in Music Videos , Janee N. Burkhalter

Fair or Foul? Determining the Rules of the Fair Pricing Game , Jodie Lynne Ferguson

The Mediating Role of Ethical Decision Making in the Relationship between Job Characteristics and Job Outcomes: An Examination of Business-to-Business Salespeople , G. Alexander Hamwi

Dissertations from 2008 2008

The Performance Implications of Planning, Implementation, and Evolution of Market-oriented Strategy by Top Management , Jeffrey R. Foreman

Dissertations from 2007 2007

Determinants of Brand Sensitivity in Organizational Buying Contexts , Brian Paul Brown

Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust , Ramana K. Madupalli

Online Product Information Load: Impact on Maximizers and Satisficers within a Choice Context , Jill Renee Mosteller

Structure and Process of Channel Program Selections: Retailers Choice among Parity Trade Promotions , Amit Poddar

The Differing Effects of Satisfaction, Trust, and Commitment on Buyer's Behavioral Loyalty: A Study into the Buyer-Salesperson and Buyer-Selling Firm Relationship in a Business-to-Business Context , Brian Rutherford

Future Orientation, Chronological Age and Product Attributes Preference , Yujie Wei

Dissertations from 2006 2006

Impact of Customer Crowding on Frontline Service Employees: Theoretical and Empirical Implications , Anita H. Whiting

A Communication Based Perspective on Customer Relationship Management (CRM) Success , Alex Ricardo Zablah

Dissertations from 2005 2005

Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity , Margarita B. Guilabert

An Examination of Contemporary Marketing Practices Used by Organization with Different Culture Types: A Test of the Convergence Theory in the US and Cote d'Ivoire , Victoria Lynn Miller

The Impact of Data Collection Methodology and Warning Labels on Adolescents? Response Factors , Beverly Darlene Wright

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Search for dissertations about: "marketing dissertation pdf"

Showing result 1 - 5 of 57 swedish dissertations containing the words marketing dissertation pdf .

1. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

Author : Caitlin Ferreira ; Esmail Salehi-Sangari ; Julie S. Tinson ; Luleå tekniska universitet ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Entrepreneurial marketing ; hybrid entrepreneurship ; experiential learning theory ; self-determination theory ; venture development ; motivations ; strategic orientation ; brand equity ; growth strategy ; comfort entrepreneur ; Industrial Marketing ; Industriell marknadsföring ;

Abstract : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. READ MORE

2. Harmonising value in a car’s interior using sensory marketing as a lens

Author : Andreas Eklund ; Adele Berndt ; Klaus-Peter Wiedmann ; Linnéuniversitetet ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; brand experience ; brand image ; sensory cues ; sensory marketing ; and service-dominant logic SDL ; Marketing ; Marknadsföring ;

Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE

3. Bringing Game Analytics to Indie Game Publishing : Method and Tool Support for Indie Mobile Game Publishing

Author : Yanhui Su ; Per Backlund ; Henrik Engström ; Björn Johansson ; Högskolan i Skövde ; [] Keywords : NATURAL SCIENCES ; NATURVETENSKAP ; business intelligence ; game analytics ; metrics ; indie game developer ; marketing ; revenue forecast ; GAME Research Group ; GAME Research Group ;

Abstract : With the continuous development of the game industry, the research in the game field is also deepening. Many interdisciplinary knowledge areas and theories have been used to promote the development of the game industry. Business Intelligence (BI) has been applied in game development for game design and game optimization. READ MORE

4. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

Author : Michelle Rydback ; Akmal Hyder ; Erik Borg ; Aihie Osarenkhoe ; David Sörhammar ; Södertörns högskola ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; healthcare service marketing ; medical tourism ; emerging market ; service marketing ; trust ; network ; customization ; word of mouth ; supplementary services ; Philippines ; Politics ; Economy and the Organization of Society ; Politik ; ekonomi och samhällets organisering ;

Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE

5. Value creation and loyalty in exchange relationships : a dynamic perspective

Author : Claes Gunnarsson ; Claes Hultman ; Lars Hallén ; Jörgen Elbe ; Örebro universitet ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Marketing ; Industrial marketing ; Value creation ; Shortfall ; Loyalty ; Business relationship ; Trust ; Commitment ; Customer satisfaction. ; SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; Business studies ; Företagsekonomi ; Business Studies ; Företagsekonomi ;

Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

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