conclusion example in business plan

Business Plan Conclusion: Summary & Recap

You’ve written your business plan, but now you want to wrap it up to make a lasting impact on your reader. In this article, we will define the conclusion to a business plan as well as provide some tips to help you attract and seal the deal with potential investors and lenders.  

What is a Business Plan Conclusion?

This business plan conclusion is a concise summary and recap of all of the components of a business plan , but especially the executive summary. It summarizes your business plan in 2-3 paragraphs, with an emphasis on the most important points.  

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Is the Business Conclusion Necessary?

It’s good practice for business plans, but not always necessary to be successful in obtaining funding.

If you have a stellar executive summary, it may be unnecessary.

If the business conclusion is written well enough, it can serve as an executive summary of sorts – a short recap that provides more detail than the business plan as a whole, but only includes the most important points. It could also serve as an executive summary that is more concise than an actual executive summary.  

How To Write a Conclusion for Your Business Plan

The conclusion of your business plan is the last thing people read before deciding to invest in you and your business, so it needs to make a lasting impression.  

Determine Location

Depending on your intended audience, there are two common places for the conclusion. If your plan is meant for internal purposes, you may have the conclusion at the end of the entire document. However, if you are seeking funds from investors, you want to place the conclusion at the end of the Executive Summary, increasing the chances that it is actually read.

Review & Concisely Recap 

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Startups might include the following information:.

• Funding requirements
• Service or benefit to the investor
• Target market and audience
• How products or services solve the target market’s problem
• Marketing strategy
• Competitive advantage
• Management team experience
• Financial projections
• Launch plan

Established businesses might include information in their conclusions such as:

• Mission statement
• Company’s history
• Products and/or services
• Historical growth data
• Financial summary
• Company’s goals

Summarize the 3-5 points in a couple of paragraphs. You don’t need to summarize everything that happened in your business plan, just the most important points of the business plan.

Support Your Claims with Stats and/or Visuals

Establish a Call-To-Action (CTA)

Proofread & Spell-Check

The conclusion needs to give your readers a sense of closure by wrapping up all loose ends while making your last pitch effort to obtain the money your business may need.

Business Plan Conclusion Example

Use this conclusion example to help you with how to end a business plan, but keep in mind to make it relevant to your target audience, industry, and funding requirements:

Expanding into the Seattle metro area will allow Skyridge to provide its cutting-edge technology to more people who need it. Purchasing the fabrication plant in Seattle allows us to produce all of our products in-house and in one location, delivering them promptly and efficiently to the northwestern region.

We have the power to change the way people use technology, and we want [Investor’s Name] to be a part of it. By investing in Skyridge’s growth, [Investor’s Name] will benefit in the following ways:

• Inclusion with a startup that has seen XXX% growth over the past X years and our company’s management team with XX years of experience in the technology industry
• Contribution to Seattle’s economic growth and its citizens’ access to technology that enhances their lives
• Participation in company planning meetings and receive an XX% share in all profits earned

We can add to the number of lives Skyridge’s technologies impact, generate more job opportunities in the region, and alter the technology sector if we work together. If you agree with our vision for a better future for everyone, join us.

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Business Plan Conclusion

How to Write a Conclusion for a Business Plan?

The conclusion of your business plan should summarize your overall argument for why your business will be successful to attract investors or inspire your employees. It should also provide a brief glimpse into the future, outlining your plans for expansion and growth. Finally, the conclusion should reiterate the unique selling points of your business and leave the readers with a positive impression.

Here are some tips on writing a conclusion for your business plan.

Table of Contents

1. Decide Where You Want it to be Placed

2. put the right information, 3. make it convincing by adding facts and statistics, 4. maintain a positive tone, 5. end with a call to action, 6. review your conclusion, business plan conclusion example, final thought.

Decide whether you want the conclusion of your business plan to be at the end of the complete document or at the end of the executive summary. Consider adding the conclusion at the end of the executive summary if you’re writing a business plan to attract investors or raise funds. The executive summary is typically the first thing investors will read, so adding the conclusion there will ensure that they see your most important points.

If you’re writing the business plan for internal purposes, such as to guide decision-making or track progress, then you may want to place the conclusion at the end of the complete document. This will allow readers to see the full context of your argument before reaching the conclusion.

The conclusion of your business plan should briefly summarize the main points of your argument. It should state why you believe your business will be successful and how you plan to achieve your goals. If you’re writing the business plan for investors, this is your chance to make a final pitch for why they should invest in your company.

If you’re writing the business plan for internal purposes, the conclusion can be more forward-looking. In this case, you may want to include your plans for expansion or growth. This will give readers a sense of where you see the business going in the future.

For example, your conclusion should put this information if you want to convince investors:

• Current financial situation of your company
• The needed funds for your company growth and expansion
• Your target market and customers
• Customers’ demand
• How you make a difference from your competitors
• The plan to increase your sales

And if you want to give managers an idea of where the company is headed, your conclusion should include:

• Your company history and products
• Future goals and objectives
• Plans for expansion or growth
• Timeline for achieving these goals

Not all conclusions need to include all of this information, but these are some of the most important points to include.

Reinforce your argument by adding some facts and statistics to back up your claims. This will make your conclusion more convincing and leave the reader with a positive impression of your business.

For example, if you’re trying to convince investors that your business is a good investment, you might include information about your company’s past financial performance or projections for future growth. If you’re trying to convince managers that your company is headed in the right direction, you might include information about your market share or customer satisfaction rates.

Keep the tone of your conclusion positive and optimistic. This will leave the reader with a good impression of your business and make them more likely to invest in or support your company.

For example, avoid phrases like “Even though we’ve had some setbacks, I’m confident that our business will be successful.” Instead, focus on the positive aspects of your business and your plans for the future. Phrases like “I’m confident that our business will be successful” or “I believe in our company’s potential” will leave the reader with a positive impression of your business.

The conclusion of your business plan should include a call to action. This is your opportunity to convince the reader to invest in or support your company.

For example, if you’re writing a business plan for investors, you might say something like “I invite you to invest in our company and join us on this exciting journey.” If you’re writing the business plan for internal purposes, you might say something like “I invite you to join me in working towards these exciting goals.”

This call to action should be brief and to the point. It should be clear what you’re asking the reader to do, and it should be convincing enough to make them want to do it.

After you’ve written your conclusion, take a step back and review what you’ve written. Make sure that your argument is clear and that all of the important information is included. Check for any typos or grammatical errors, and make sure that your tone is positive and optimistic.

If you’re writing the business plan for investors, ask someone else to read your conclusion and give you feedback. It’s important to make sure that your argument is clear and convincing, so get as much feedback as you can.

Once you’re happy with your conclusion, you’re ready to move on to the next section of your business plan.

Here’s an example of a conclusion for a business plan:

“The company’s management is optimistic that it will be able to meet its aggressive sales targets, with total sales of $10 Million, $15 Million, and $20 Million in 2022, 2023, and 2024, respectively.

Furthermore, we have carefully analyzed its market, potential clients, and ability to increase its sales and market share in our industry. The Company has the potential to provide high ROE to potential investors due to its unique selling point that meets customers’ demand, aggressive marketing strategy, and makes a difference from competitors.

The management team invites you to invest in the company and join us on this exciting journey. With your support, we believe that we can achieve our goals and create shareholder value. Thank you for your time and consideration.

The Company will need to raise early money in order to become an industry leader. This money will go toward startup expenditures, building a legitimate storefront, and expanding the company’s infrastructure, product development, and marketing.

The company will be able to achieve its success in 3 years based on the funding requirements.

Assuming all goes according to plan, the management team is confident that it will be able to generate significant returns for its investors.”

The conclusion of your business plan is your opportunity to briefly summarize your company and its potential for success. It should include information about your current financial situation, your target market, and your plans for expansion or growth. You should also include some facts and statistics to back up your claims. Keep the tone positive and optimistic, and end with a call to action.

With this information, hope you can write a convincing conclusion that will leave the reader eager to invest in or support your company.

Jessica D. Davis

My name is Jessica D. Davis, as a writer and editor, I'd like to create a place where other writers and I can talk about business, investing, health, career, lifestyle, home improvement and other topics.

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How to Conclude a Business Plan

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How do I Write an Executive Summary for a Start Up Business?

How to create a business plan as an entrepreneur, how to write a data report.

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Business plans explain what a company does, who runs the company and how the company plans on hitting revenue goals, based on competitive advantages and marketing strategies. Some businesses write a business plan for internal review, tracking annual goals. Business plans are also used to seek investor loans or to finance their business. When presenting the plan for financing, it's important to conclude the plan with purpose, but to do so succinctly.

Conclusion or Executive Summary?

Business owners might confuse a business plan's conclusion with the plan's executive summary. The executive summary is actually the first section of a business plan, which provides a synopsis and a high-level overview of the major sections of the plan. A business owner might confuse this with the conclusion, because many business experts suggest writing the executive summary last, after the necessary information has been fleshed out.

The executive summary is usually a series of section teasers that give readers a high-level preview of the plan. It's also possible for the business plan to have a formal conclusion at the end of the sections. The conclusion is usually tailored and targets the informational needs of a specific investor or of a specific strategic partner.

Conclusion as a Summary of Needs and Abilities

If the executive summary states what the plan will be, then the conclusion reviews what the plan has stated. A business plan conclusion redefines the company's needs, the competence of management to achieve the goals and the key points to justify why the business will succeed with funding. Investors are looking for reasons why they should risk money in the venture; this is achieved by highlighting the unique ways in which the company solves problems and how an influx of funding will yield success. Usually, there's a specific call to action in the conclusion.

End Notes and References

Creating a business plan requires market and industry research. The larger the company or the more complicated its products or services, then it is even more important that research is needed to verify regulations, industry trends and technology innovations. End notes are the expert resources used in writing the plan and justifying propositions. These are like a bibliography in a high-school research paper.

End notes refer to specific data cited in the plan, listed in order of use by the correlating fact within the business plan. For example, the competitive-analysis section might cite consumer data obtained by public industry reports. If this is the third citation of data, the superscript is the numeral three that corresponds to the third end note.

">The Tone of the Conclusion

The business plan's conclusion should rely on facts and maintain a professional tone. Any projections and assumptions are backed by data points, the business' prior success, and management's ability to deliver. This is similar to a scientist using known facts to create a hypothesis for a new study.

For example, if the conclusion states that funding can scale factory operations by 50 percent more and yield 150 percent more in revenues, the conclusion of growth needs to be backed by those specific data points, which conclude that the assumption is correct.

• American Energy Innovation: The Business Plan Conclusion
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With more than 15 years of small business ownership including owning a State Farm agency in Southern California, Kimberlee understands the needs of business owners first hand. When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii.

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Closing Statement Example for Business Plan: Tips & Guide

Table of Contents

Your business plan’s closing statement is the last thing an investor will read, so it must be compelling enough to encourage them to invest. The final paragraph of your business plan should do two things. It should summarize the entire document and give the reader a better grasp of your company’s USPs (unique selling propositions). By using persuasive writing techniques and language, you can ensure your ending is as impactful and memorable as possible. To help get you started, this blog post will provide tips and an example of a successful closing statement for a business plan.

What Is a Business Plan?

A business plan is a comprehensive document that outlines a business’s strategy and operating procedures . It’s typically used to attract investors, secure funding, and provide direction for the business in the future. Typical components of a business plan include 

• An executive summary
• Market analysis overview
• Financial projections
• Details on how the company plans to achieve its stated objectives.

Tips on Writing a Conclusion for Your Business Plan

Your company’s closing statement in a business plan can inspire investors or motivate employees. It should offer a view into the future by stating your goals for the company’s growth and development.  Consider the following suggestions for concluding your business plan .

Proper Amount of Information

The final section of your business plan should include a concise summary of your essential ideas. Explain why your company will succeed and how you intend to get there. This business plan section is your last attempt to convince potential backers to put money into your venture. The final section of a company plan written for internal use can be more optimistic. You could mention your future goals for growth or expansion in this situation. This will help the audience understand the direction you envision the company heading. To win over investors, you might include the following in your final paragraph:

• The state of your company’s finances as of right now
• Money to help your business expand and thrive
• Customers and clients who fit your target demographic
• Demand from Consumers
• Particulars that set you apart from the competition
• Your strategy to boost revenue.
• Include the following in your conclusion to provide management with some insight into the future of the company:
• Details about your company’s past and its offerings
• Intentions for the long-term
• Future growth or expansion plans

These aren’t the only points that should be mentioned in a conclusion, but they’re among the most crucial.

Incorporate Data and Statistics

To make your case more convincing, you should use evidence like figures and facts. Doing so will strengthen your argument and leave the reader with a favorable impression of your company. Your company’s financial history and growth projections may help convince investors to invest in your company. Market share and customer happiness statistics can help reassure upper management that their company is on the right track.

Keep a Good Attitude

Avoid sounding pessimistic as you wrap things up. Avoid statements like “Despite our difficulties, I am certain that our business will be successful.” Don’t dwell on past failures, but rather on your company’s successes and future prospects.  Using phrases like “I am positive about the future of our company” will leave the reader with a favorable impression of your firm.

End With a CTA

The business plan’s final section should end with a call to action. In this section, you might argue why the reader should join your cause or invest in your business. Your stand must be a concise and direct call to action. Readers need to know exactly what you want them to do, and you need to convince them to do it.

Conclude and Reflect

After you’ve finished writing your conclusion, it’s essential to go back and read it over. Ensure that your point is made without ambiguity and that all relevant details are included. Ensure the tone is upbeat and cheerful, and check for spelling and grammatical problems. To attract investors, it’s essential to have a second pair of eyes look over the final draft of the business plan. Obtaining as much input as possible will help you ensure your argument is well-articulated and persuasive. After you’ve come to a satisfying conclusion, it’s time to move on to the next phase of your business plan.

Location: End of Document or Executive Summary?

Determine whether you want your business plan’s conclusion to appear at the end of the document or the executive summary. If you’re writing a business plan to attract investors or obtain funding, consider adding the conclusion to the executive summary.  Investors will likely skim the rest of your report before getting to your executive summary. Including it there is crucial to ensure they get your main points. Doing so will give your audience a clearer picture of where you are going with your argument.

Closing Statement Example for Business Plan

We are certain that ABC Corporation will become a key player in the XYZ industry due to our extensive market research and analysis. Our unique combination of innovative products and services, competitive pricing, and dedicated customer service makes us the go-to provider for ABC customers.  The funds we secure from this investment round will help us develop and improve our products and services. It will also finance our expansion into new markets.  With your support, we can make ABC Company the industry leader in XYZ. Thank you for considering our business plan and taking the time to learn more about our company. We look forward to working with you and exploring the potential of this partnership.  Thank you for your time.  Sincerely,  XYZ Team 

The closing statement example for business plan above is an excellent example of how a business model should end. It emphasizes the objective, progress, and, most significantly, the business owner’s commitment to its mission . In summary, the conclusion should restate your company’s value proposition and create a lasting impression on the reader.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Sample Startup Business Plan Conclusion

We are confident that we can achieve our conservative financial projections, generating a gross revenue in excess of (enter projected revenues for year 1) in year one after the opening of the business.   In addition, our management has carefully considered its market, potential customer base, and its ability to grow its sales average to capture market share (in our area of business and abroad/in our area of business) . With our projected numbers and the total market share and revenue in the (enter company industry) industry, we confidently project over a (estimate the entity value in year 4) entity value in year four.

We firmly believe that our business has the potential to become a highly regarded resource in local and regional markets.  Due to the company’s aggressive marketing strategy as well as the careful development of company products and services,  the establishment of the company as a regarded entity in our industry is now within grasp.

(INCLUDE IF BUSINESS NEEDS AND INVESTOR OR LOAN) As owners, the Managers’ commitment is to take personal accountability for all financial debt. The Company has taken the necessary precautions to ensure the business is fully capitalized and has addressed all financial shortfalls to ensure a successful business expansion. Providing that the company is able to continue operations and fulfill requirements during our first year of operation, BUSINESS NAME will be able to secure repayment of the investment and achieve operational success for many years to come.

In all the above we intend to communicate our ability to serve our community or customers with products and services that will satisfy & exceed our customers’ needs and wants. All the above promotional tools that we have mentioned throughout the plan shall be well integrated and utilized in tandem so as to maximize their effect.

Entrepreneurs have a tendency to paint any business plan with a very optimistic brush, highlighting strengths and camouflaging the risks. The Company Managers, as business owners, have a vested stake and financial commitment in the success of this business. The Company has taken all precautions to validate the Company business and financial models, focusing on realistic projections.  If you have any questions, please contact the Founders directly.

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The Consultants at Cervitude IR help entrepreneurs and executives from around the world by developing first class business plans to launch and expand their businesses. Learn more about our business planning services .  In you are looking for our startup business planning services, click here .

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Where to write the conclusion of your business plan?

First of all, is there a conclusion to a business plan?

Do business plans have a conclusion?

Yes, but the conclusion of the business plan is not necessarily where you would expect it to be!

The conclusion of the business plan is not at the end of the plan but in the executive summary . And there are two good reasons for that.

Firstly because the executive summary contains the key points of your business plan - the rest of your plan is only there to reinforce and back the claims advanced in the executive summary - which makes it a natural place to conclude the plan.

Then (and mostly?) because the executive summary is very likely to be the only part that will get fully read in your plan!

That's for the form, now let's look at what goes into the conclusion of your business plan.

What is the content of a business plan's conclusion?

Well... it depends on the purpose of you business plan.

If you are writing a business plan to raise financing, then you need to specify the total funding requirements, the amount you already secured (from existing shareholders, banks, business partners, grants, etc.), and eventually an overview of the key terms you would like to obtain (minimum commitment, duration of the loan, or percentage of equity on offer, etc.).

If you are writing a business plan for a supplier or a key hire, then you can adopt a more traditional type of conclusion that simply reiterates and highlights the key strengths of you project.

What tool can I use to write my business plan?

A good way to write your business plan quickly without having to wonder what goes in each part is to use online business plan software . There are several advantages in doing so:

• You are guided through the writing process by detailed instructions and examples for each part of the plan 
• You can be inspired by already-written business plan templates and examples
• You can easily make your financial forecast by letting the software take care of the financial calculations for you, without errors
• You get a professional document, formatted and ready to be sent to your bank or investors
• It’s easy to track your forecast against the actual financial performance of your company, and to keep your plan up to date and relevant

If you're interested in using this type of solution, you can try our software for free by signing up here .

I hope this quick guide helped you to get a better understanding of how to write the conclusion of your business plan. You can find some additional information in our guide to writing a business plan .

Also on The Business Plan Shop

• Free business plan template
• Business plan vs. business model
• How to write a five-year business plan?

If you find this article useful please share it with your network.

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Published on 27 Jan 2014 , last update on 02 Nov 2023 , as per our editorial standards .

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